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Neue Elektronik

Curriculum

I am an accomplished professional with over 25 years of experience in product management, business analysis, project leadership, and design. I have a strong track record of translating business and user needs into innovative solutions that foster significant growth. Additionally, I am adept in agile methodologies, user research and testing, and fostering cross- functional collaboration.

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  • Proven track record in product management of complex IT/OT solutions

  • Lead all aspects of the creative process with excellent stakeholder communication  Certified in agile project management methodologies, SAFe PM/PO, ICP, Prince2

  • Bachelor in graphic design, Master in interaction design/3D animation

  • MAS in eLearning and Knowledge Management, CAS in marketing communication

Work experience

2020-12 – 2024-10
 

SR. BUSINESS ANALYST
F. HOFFMANN LA ROCHE (HAYS AG)

BASEL/ROTKREUZ

2020-09 – 2020-12
 

LEAD EXPERIENCE DESIGNER
EPAM CONTINUUM

ZURICH

2019-04 – 2020-03
 

SWISSCOM AG (HAYS AG)
SR. UX ARCHITECT

ZURICH

2018-06 – 2018-12

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PRINCIPAL UX EXPERT 
F. HOFFMANN LA ROCHE (HAYS AG)

ROTKREUZ

2016-06 – 2018-03​

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UX TEAM LEAD 
SCHINDLER CREATION AG

ZURICH

2015-11 – 2016-05

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UX EXPERT 
DEINDEAL AG

ZURICH

2015-01 – 2015-03

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PROJECT MANAGER 
CENSHARE AG

ZURICH

2012-01 – 2014-12
 

SR. CONSULTANT
NOSE DESIGN AG (FUTURWORKS)

ZURICH

2011-06 – 2012-01

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SR. INFORMATION ARCHITECT
UNIC AG

ZURICH

2005-03 – 2011-05

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SR. INTERACTION DESIGNER
SWISSCOM SCHWEIZ AG

ZURICH

2002-06 – 2002-08

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SR. INTERACTION DESIGNER

IOGRAM AG

ZURICH

2002-06 – 2002-08

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CEO, CHIEF EXECUTIVE PRODUCER & OWNER
101 INTERACTION DESIGN AG

ZURICH

1996-01 – 1998

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INTERACTION DESIGNER, WEBMASTER 
TA MEDIA AG

ZURICH

1993-12 – 1994-04

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GRAPHIC DESIGNER
TA MEDIA AG

ZURICH

Led SAFe implementation for digital product lifecycle management. Engineered business and user requirements for highly regulated environments. Performed qualitative & quantitative analysis and testing by establishing HCD/UX methodology. Assessed opportunities and managed change for E2E business processes in complex IIoT Ecosystem.
 

  • MES Strategy for discrete Manufacturing, MES vendor selection  D-WoW, Digital Ways of working, IoT solution for R&D lab

  • Pipeline app, global Roche medical trial pipeline with knowledge base DEX, digital employee experience app in an IoT environment

  • Knowledge management tool for frontline medical staff

  • MES Packaging, IT system landscape optimization, ITOT Operation maturity

I spearheaded market innovation through research, analysis, strategic workshops, design strategy, and fit-gap analysis.  Online freeME pension solution for individuals and advisors, Glarner Kontonalbank

I lead multilingual (DE, EN, FR) SAFe projects using UX design thinking and requirement engineering methodology to rescue complex, high-impact, stalled projects.

  • B2B Invoice Reporting & Analytics solution  ICT Webshop, Swisscom One B2B experience

I built an effective innovation concept for the future high-throughput laboratory in a highly regulated environment and defined strategic guidelines, system boundaries, and HCD requirements.

  Future Core Lab (FCL) Usability engineering, strategic cross-channel

Led the UX and Service Design departments to drive product design innovations in Industry X.0/IIoT as the team lead.

  • DMG Moori AG, product innovation, key account management

  • Tracto Technic, HMI, IoT control system, drill planner solution

Established a high-performing UX team for the eCommerce platform Deindeal AG.

Project manager for a comprehensive asset management solution.

  • Certified as Prince2 project manager, Munich  Censhare client and admin solution, Munich

Secured new business by generating creative ideas and delivering outstanding submissions. Took charge of creative accounts and lead design teams in developing innovative digital products for the energy, transportation, telecommunications, and other sectors.

 

  • BIT, Federal Office of Information Technology, Systems and Telecommunication, retirement solution, WTO request for proposal

  • KJUS, eShop in the premium sports segment

  • UGZ, Department of Energy and Sustainability "EnerGIS" Study  SBB, TUSP, technical support for dispatcher solution

  • SBB "NeTS" route planning, desktop solution

  • Swisscom, Internet commissioning and tracking E2E solution

  • SWISS employee experience, online cross-media game campaign CC Energy, white-label customer service portal

UX strategist driving new customer business initiatives.

 

  • llb.ch, Lichtenstein State Bank

  • srf.ch, Swiss radio and television portal

  • suva.ch, Suva e-salary and insurance tool  caritas.ch, Caritas Switzerland

  • m.eth.ch, ETH, Swiss Federal Institute of Technology, Mobile app

UX account manager leading the forefront of Swiss telecommunication innovations.  www.mobile.swisscom.ch, mobile app

  • Mobile TV / TV air, mobile app

  • Community and chat, bluewin.ch web app

  • Swisscom shop, brand experience, brand strategy  WINWIN mentoring, women for management

  • Swisscom.ch, redesign corporate web design guidelines and style guides  Swisscom webhosting and homepage tool

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Storyboarder/Concepter, Swisscom AG, Bluewin, Zurich

  • Security Suite and Internet security, security solution

  • Swisscom.ch/customer-care, First customer self-care portal  Solvatio.swisscom.ch, a knowledge management solution

  • Cyberhelvetia.ch/Expo. 02, Swiss national exhibition  

  • belleville.ch, early online cyber reality community

Agency lead and pioneering advocate for rich, digital media.

  • UZH Information days, CD, posters, flyers, 6 yrs.

  • Festival science and city, 3D photography, exposition

  • Credit Suisse, e-learning teach-ware development, 5 yrs.:

  • Who Wants to Be a Millionaire, intranet interactive e-learning game Telemarketing, intranet interactive e-learning CD

  • Observer Training, e-learning CD

  • The Idea of one-stop finance, e-learning CD  Self-Check, e-learning CD

  • I become self-employed, by Norbert Winistörfer, e-learning CD

Pioneering the implementation of top online platforms as an end-to-end developer.  

  • zueritipp.ch

  • zuerionline.ch

  • ta-media-marketing.ch  

  • annabelle.ch

Start launching an innovative digital graphic design division.

Education

2010 - 2011

HWZ, UNIVERSITY OF APPLIED SCIENCE IN BUSINESS ADMINISTRATION

ZURICH

2003 - 2005
 

IKZ, UNIVERSITY OF LUCERNE

LUCERNE

1994 - 1996
 

ECAL, UNIVERSITY LAUSANNE

LAUSANNE

1989 - 1993
 

ZHDK, ZURICH UNIVERSITY OF THE ARTS 

ZURICH

1987 - 1989
 

ZHDK, ZURICH UNIVERSITY OF THE ARTS 

ZURICH

2003 - 2005
 

GYMNASIUM / HIGH SCHOOL

WINTERHUR

CERTIFICATE OF ADVANCED STUDIES IN MARKETING AND COMMUNICATION
 

  • Storytelling for Marketing, Sales, and Branding, diploma thesis

MASTER OF ADVANCED STUDIES IN E-LEARNING AND KNOWLEDGE MANAGEMENT, INSTITUTE OF COMMUNICATION, IKZ
 

  • Visualization and structuring in e-learning and knowledge management, master thesis

BACHELOR OF IMPROVEMENT IN 3D ANIMATION AND INFORGRAPHIE, UNITEE DE SYNTHESE D'IMAGE NUMERIQUE (USINE)
 

  • First Price of ECAL, an award for the best degree of the year

  • Cyber aggressor, 3D animated film, master thesis, shown: USINE, 1996; TV DRS1, 1996; Solothurn film festival, 1997; Fantoche, Baden, 1997

  • Filmography: The Boxer (BRIFF award-winning, Bruxelles; Cinema RiffRaff, Zurich), Bubbles (ECAL, Lausanne), Flying Cow Trailer (Fantoche, Baden), Barceletta (Cinema RiffRaff, Zurich)

BACHELOR OF ARTS IN GRAPHIC DESIGN ZHDK / BIGA IN GRAPHIC DESIGN 
 

  •  Hauthaft, photo installation, bachelor thesis

  •  Traineeships, six months with agency Runze & Caspar, Berlin

PRECOLLEGE ART AND DESIGN ZHDK

  • Basic level foundation studies in art and design

MATURA / HIGH SCHOOL RICHENBERG / BUELRAIN

  • Matura, Type Economics

Languages

GERMAN

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MOTHER TONGUE

ENGLISH

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C1, FLUENT

FRENCH

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C1, FLUENT

SPANISH

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INTERMEDIATE LEVEL

Account Management, Product Strategy

PROCUCT MANAGEMENT
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Service Design, UX Design, Usability

HUMAN CENTERED DESIGN

Requirement Engineering, Process Design

BUSINESS ANALYSIS

Agile, Scaled Agile, Kanban, Watherfall

PROJECT MANAGEMENT

© 2025, 101 Interaction Design

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